What does Tozuda mean?


Tozuda is the Spanish word for hardheaded.

Hardheaded, in a determined way!

It's also what our founder, Jessie, is called by her Abuelita Hortensia. 

We encourage you, our supporters, to STAY TOZUDA and never lose sight of your goals no matter what gets in your way. 

Why do we do, what we do?

Our team knows first hand, that head injuries can be devastating. We also know, it's human nature to want to push through an injury you can't see. Ignoring a head injury and not recovering properly can impact the longevity of any career. 

That's why we made it simple: If it's red, check your head.

Our curiosity, design thinking, and engineering skills drives our team and we're determined to keep creating products that make safety simple and accessible to everyone.


Our company was born on Old South Mountain and is growing thanks to our Lehigh Family.

Meet the Team!

Jessie Garcia
CEO & Founder

Sean Feick

Design Manufacturing Intern

Chris Basilico

Matt O'Brien

Supply Chain Management

Tom Hyndman
Manufacturing Engineer Intern

Obi Wan Kenobi

Chief Happiness Officer